In January 2003, T3 Founder, Kent Yu was struck with a visionary idea as he watched his girlfriend Julie getting ready for work. Her routine started with high priced, high performance beauty products and ended with a $30 drugstore dryer that fried her hair. Kent saw an opportunity to develop a dryer that was lighter, faster, quieter and prettier, and that performed at the same level as other prestige beauty products. After a year of research, he discovered the gemstone Tourmaline, unique for its ability to emit negative ions and infrared heat. Kent patented the T3 Tourmaline infusion process, and his idea turned out to be one of the biggest innovations the haircare category has ever seen